Mon, July 13, 2026
Development begins / writer hired
Writer, producer, agency, and brand team need creative brief, tone, episode length, deliverables, and approval process confirmed.
Wed, July 15, 2026
Creative kickoff
Align on story engine, Bob Evans brand guardrails, characters, locations, product needs, and platform format.
Fri, July 17, 2026
Internal story framework due
Series premise, character grid, episode structure, and dramatic arc due internally.
Tue, July 21, 2026
Outline due to Digitas & Bob Evans
Director should be shortlisted by this point.
Fri, July 24, 2026
Notes due on outline
Agency/client notes returned.
Tue, July 28, 2026
Revised outline approved / director hired
Director officially starts. Pre-viz, locations, casting prep, production design, and schedule planning begin.
Wed–Fri, July 29–31, 2026
Casting breakdowns / location scout / production design prep
Start finding cast, locations, wardrobe direction, props, food/product needs, and visual references.
Tue, August 4, 2026
Full Script Draft 1 due
All 20 episodes delivered as a complete draft.
Wed–Fri, August 5–7, 2026
Internal producer/director pass
Director and producer review scripts for production realities: location count, cast count, scene count, food styling, props, and shootability.
Tue, August 11, 2026
Digitas & Bob Evans notes on Draft 1
Agency/client notes due.
Wed–Fri, August 12–14, 2026
Draft 2 / final rewrite / casting sessions
Revise scripts, continue casting, confirm locations, prep wardrobe, props, art, and food needs.
Mon, August 17, 2026
Final shooting scripts due
This replaces the original production start date. Use this day to lock scripts and production approach.
Tue, August 18, 2026
Casting callbacks / talent offers / location locks
Final casting decisions, location agreements, art direction, wardrobe direction, and food styling plan.
Wed, August 19, 2026
Rehearsal / table read / pre-viz lock
Director finalizes shot approach. BTS and trailer capture plan should also be locked.
Sat–Sun, August 29–30, 2026
Tech scout / production meeting
Confirm shooting order, company moves, parking, equipment, crew, food prep, product timing, and continuity needs.
Fri, August 21, 2026
Final prep day
Call sheets, production book, props, wardrobe, art, food styling, releases, and final agency/brand approvals locked.